Everything you’ve ever posted online is now data. If not private, it’s researchable. Anyone interested in getting to know you better can look up this information on the internet.
The content you shared, photos you published, opinions you gave and stories you uploaded on social media are now a collection of material creating a narrative about who you are.
Recruiters find this information valuable.
According to a survey conducted on behalf of Career Builder in 2017, 70% of employers in the US checked candidate’s social media before making a final decision.
The number of active users may explain why this practice has become popular among employers.
Jane Johnston & Katie Rowney, authors of the book Media Strategies, wrote that in Australia, 80% of the adult population is on social media.
As reported by Social Media News, 6 in 10 Australian use Facebook and 1 in 3 log into Instagram. Known as a professional networking platform, LinkedIn has 10 million registered users in the country, with 5.5 million accessing it regularly.
You might already know, but your Social Media matters
Many companies worldwide are counting on Artificial Intelligence to assess applicants. Robots, carrying sophisticated algorithms not only scan a CV trying to match skills, but they also navigate social media looking for personality traits. You can read more about it on The Sun.
By analysing photos and how a person interacts with other people online, robots can identify some personal attributes and determine if they meet the selection criteria of a job role.
How to create a strong social resume
Evaluating your social accounts is the first step you can take to avoid losing the opportunity to fill the position you desire.
Question yourself about the content you make public. Do the pictures and messages you share describe your best version? What do they say about you?
If they are going to work against you, consider turning your profile into a private account. You may also decide to take advantage of some social media platforms to talk about your career.
LinkedIn and Twitter are the two most common options chosen by people trying to expand their network and to grab the attention of hirers.
Here is how you can make your LinkedIn and Twitter profile an extension of your CV:
–Keep it professional, especially on Twitter. Everything you post should sell your best abilities.
– Be clear about what you do. Job titles and headlines need to be straightforward and quickly explain your expertise. Be specific and avoid vague descriptions.
– Update regularly! New achievements, courses, training, and events you’ve been involved. Let your connections know all about it. You can add images, such as infographics to reinforce your great results. In most social media, good-quality photos help to boost engagement.
– Take an appropriate profile picture. It should be polished, simple, and suitable for the role you’re applying for. Remember to smile and give your best impression.
– Check your grammar. Spelling mistakes are on the radar of most recruiters. Ask someone you trust to proofread it. Frequently reading can also improve your writing skills.
– Be relevant. Share your knowledge. Your work experience may be beneficial to others. Most importantly, it also reveals that you’re an expert in your field.
– Use your own voice. – Show your personality in the way you talk about your strengths and work history. Show it in every post you publish.
– Interact with others. Recommend people you’ve worked with before, write comments in a professional manner, acknowledge their performance and support their careers. Some people will appreciate it, and some might do the same for you. This is how you build your network and increase the chance of getting noticed. Was this post helpful? Visit our Instagram to find out more.